A three year road map, the measures that say it is working, and the milestones in between.
You already know your next move. You have talked yourself past the reasons not to take it. What you have not done is run the numbers, decide whether impact or revenue matters most right now, or ask whether the thing you are about to build is still what you want in five years.
The Working Plan is one day given to exactly that, and the month around it. We talk before, so the day starts warm instead of starting over. Then we spend it: the money, the clients, which focus pays first, and what success will actually look like when you arrive at it. Then, for two weeks, we keep writing while the plan is still soft enough to change.
You leave with a three year road map, success measures, action plans, milestones and targets. Plain documents in your own language, the kind you are still using in March.
What you are building can be a practice, a service, a program, or a book. The instruments do not change: numbers, dates, and an honest look at whether this is the life you meant to build.
A conversation beforehand, the day itself, then two weeks of correspondence. Thirty days from the first call to the last letter.
Yours entirely, in person or on video, and the same either way. Where you stand, what the next move costs, what it earns, and what has to be true by year three.
The road map written up, with measures and dates on it, and fourteen days of writing to me whenever something surfaces. I read everything, and I answer on Thursdays.
$3,000, the same whether we do it in person or on video. You write to me about what is in the way, I read it myself, and you get a letter back with a date proposed in it rather than a booking link.
There is one form for all of the one-to-one work, and it never asks you to choose. Write about what is in the way, and the letter back carries my true recommendation of how I can best support you. Sometimes the honest answer is ninety minutes rather than thirty days.
The True Line is the longer container, and it is the same application. Write once and the letter names the fit.