Hello. You are reading this because we have been talking, and I wrote this page out for you. It is not linked anywhere on the site and it is not open to the public at the moment, so if it reached you, it reached you on purpose. I would be grateful if you kept it between us rather than passing it on: this work comes to people by introduction, and that is what keeps it small enough to do properly.
Everything is here: what the ninety days is, what it costs, what I ask of you and what you leave with. There is no form at the bottom and nothing to claim. Read it in your own time, sleep on it, and write back when you know. If the answer is no, or not now, tell me that just as easily. I will not think any less of it.
Somewhere along the way you got good at a life or a career that doesn't quite feel like yours.
You've built something that works. It looks right from the outside, and most days you couldn't say what's wrong with it, only that it costs more than it should to keep standing.
The True Line is where we take that apart and look at it honestly. Part quiet room, part workbench. Ninety days of thinking out loud with someone who has no stake in you staying the same, and who has spent twenty years inside how businesses like yours actually work.
I don't hand out templates or keep score of your goals. We start with what is actually true right now, find the line running underneath it, and build the next piece of your work or your life along that line instead of the one you inherited.
Conversations of an hour, every other week, with the weeks in between counted as part of the work rather than a gap.
Write to me whenever something surfaces, for the whole ninety days. I read everything, and I answer on Thursdays.
A written map of what we found: where you started, the line underneath, and what you are building along it.
$6,000 for the ninety days. Every session is recorded and deleted after ninety days, and any single hour can be refused with no reason asked for.
There is no form and nothing to fill in. Write about what is in the way, and the letter back carries my true recommendation of how I can best support you. Sometimes the honest answer is ninety minutes rather than ninety days.