Before we have coffee

Daydream.

Five questions to sit with while you daydream about your idea. Don’t research anything. Don’t make it realistic yet. Write what you actually picture, then bring this with you.

What do your days look like?
Who are your customers?
What do they say about you?
How do you feel?
And when someone asks what you do, how do you answer?

Out loud, in one sentence, to a person who has no idea what your field is.

Bring this to coffee · jeanniesullivan.com/coffee © 2026 Jeannie Sullivan, Inc.